Hype Sale Challenge

The PerimeterX advanced solution for securing your limited edition sales

PerimeterX Hype Sales Protection offering features the Hype Sale Challenge, an innovation that ensures that real people, not bots, get the limited edition products. Served instead of CAPTCHA challenges, the Hype Sale Challenge provides a user-friendly way of weeding out bot traffic while enabling the site to handle traffic surges. By collecting additional signals during limited-release sales events, the Hype Sale Challenge separates and verifies traffic. It then sends legitimate human customers to complete their purchase. Unlike many legacy tools, the Hype Sale Challenge shifts the focus from blocking bots to allowing humans through. This gives the human users a seamless experience, leads to a much higher conversion rate and happier customers.

What Does The Hype Sale Challenge Allow?

  • Isolate traffic: Separate hype sale-related traffic from regular traffic and enforce additional, aggressive detections only on users trying to purchase limited-edition items. This helps better identify bots and allow more human traffic, increasing legitimate buyers’ chances of a successful purchase.
  • Improve user experience: Avoid frustrating human customers with CAPTCHA challenges by introducing the Hype Sale Challenge as part of the purchase flow, giving customers a familiar waiting room feel.
  • Optimize the website’s infrastructure: In order to handle surges that often accompany hype sales, you can use the Hype Sale Challenge to throttle traffic and prevent your site from going down while also providing a seamless customer experience.

How It Works

  • Uses custom_parameters/SKUs to separate traffic between “Hype Sale” and “Regular” traffic
  • Forces only the Hype Sale traffic to go through a defined purchase flow and relieves the aggressive rule sets from non-hyped traffic
  • Collects additional signals that are streamlined into our detection algorithms
  • Categorizing Hype Sale traffic based on a Human scoring mechanism, prioritizing humans, and screening out bots
  • Presents a user-friendly “waiting room” experience that can be customized to your needs and preferences

Deploy Hype Sale Challenge


  • Contact PerimeterX on Slack or at [email protected] to request the Hype Sale Challenge.
  • Hype Sale Challenge is currently supported on a subset of enforcers. Please check with PerimeterX support before implementation.

The Hype Sale Challenge can be customized to match the look and feel of your site. See the example below:

Customization options for the Hype Sale Challenge appearance are provided on the window._pxCheckpointCustomization object which includes the following options:

① logoImgSrc, logoImgWidth, logoImgHeight
② cartColor
③ cartCircleColor
④ barColor
⑤ filledBarColor
⑥ movingBarColor
⑦ message1, endingMessage1
⑧ message2, endingMessage2
⑨ messageFontSize, messageColor
⑩ reportMessage, reportMessageFontSize, reportMessageColor, reportMessageHoverColor
⑪ fontFamily, fontUrl

The following is an example of a customization object which uses all available options (the result is in the picture above):

window._pxCheckpointCustomization = {
    logoImgSrc: 'https://camo.githubusercontent.com/b40be897133c8790af0890b6d6a76aeb56c3086d4f90073b42a449d1d0068499/68747470733a2f2f73746f726167652e676f6f676c65617069732e636f6d2f706572696d65746572782d6c6f676f732f7072696d6172795f6c6f676f5f7265645f63726f707065642e706e67',
    logoImgWidth: '258',
    logoImgHeight: '65',
    cartColor: '#c90a23',
    cartCircleColor: '#000000',
    barColor: '#c0c0c0',
    filledBarColor: '#c90a23',
    movingBarColor: '#808080',
    message1: 'Message 1',
    message2: 'Message 2',
    endingMessage1: 'Ending message 1',
    endingMessage2: 'Ending message 2',
    messageFontSize: '30px',
    messageColor: '#c90a23',
    reportMessage: 'Report message',
    reportMessageFontSize: '22px',
    reportMessageColor: '#404040',
    reportMessageHoverColor: '#000000',
    fontFamily: 'Oswald, sans-serif',
    fontUrl: 'https://fonts.googleapis.com/css2?family=Oswald:[email protected];300;400;500;600;700&display=swap'

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